98" Class Crystal UHD DU9000

See a wide range of colors

PurColor(BR)See a wide spectrum of colors than traditional RGB models with PurColor. From green turf to an amazing sunset, you'll enjoy true-to-life picture quality with our innovative color technology.

See content in 4K

4K Upscaling(BR)Get a clearer picture for more of your shows and videos. 4K Upscaling transforms each pixel for improved content.

Clear Motion

Motion Xcelerator(BR)Watch your content smoothly while experiencing less lag and blur. It improves motion between frames so you have a seamless picture.

A bright picture

Mega Contrast(BR)Automatically adjusts the brightness and contrast. It reduces the difference between light and dark areas so that objects on screen stand out more.

Clear contrast

HDR(BR)Take in an impressive spectrum of colors and fine details, even in the darkest scenes. Brightness and contrast are automatically dialed into their ideal levels in every frame so you can see your content as it's meant to be seen.

TV and soundbar in sync

Q-Symphony(BR)Only Samsung gives you the power to unlock incredible sound when you pair a Samsung TV with a Q-series or S-series soundbar.*

Colorful content

Crystal Processor 4K(BR)See content as it was meant to be viewed, in dazzling 4K. The processor automatically transforms color, sound and more.

Samsung TV Plus

Turn on and tune into free live TV with just your WiFi connection. No subscription necessary.

The best smart tv platform with multi-year software support

Samsung Tizen OS(BR)Stream your favorite shows. Play games. Work out with a trainer. Do all you enjoy with Smart TV Powered by Tizen. Discover your must-have apps and streaming services all just a few clicks away.

See a wide range of colors

PurColor(BR)See a wide spectrum of colors than traditional RGB models with PurColor. From green turf to an amazing sunset, you'll enjoy true-to-life picture quality with our innovative color technology.

See content in 4K

4K Upscaling(BR)Get a clearer picture for more of your shows and videos. 4K Upscaling transforms each pixel for improved content.

Clear Motion

Motion Xcelerator(BR)Watch your content smoothly while experiencing less lag and blur. It improves motion between frames so you have a seamless picture.

A bright picture

Mega Contrast(BR)Automatically adjusts the brightness and contrast. It reduces the difference between light and dark areas so that objects on screen stand out more.

Clear contrast

HDR(BR)Take in an impressive spectrum of colors and fine details, even in the darkest scenes. Brightness and contrast are automatically dialed into their ideal levels in every frame so you can see your content as it's meant to be seen.

TV and soundbar in sync

Q-Symphony(BR)Only Samsung gives you the power to unlock incredible sound when you pair a Samsung TV with a Q-series or S-series soundbar.*

Colorful content

Crystal Processor 4K(BR)See content as it was meant to be viewed, in dazzling 4K. The processor automatically transforms color, sound and more.

Samsung TV Plus

Turn on and tune into free live TV with just your WiFi connection. No subscription necessary.

The best smart tv platform with multi-year software support

Samsung Tizen OS(BR)Stream your favorite shows. Play games. Work out with a trainer. Do all you enjoy with Smart TV Powered by Tizen. Discover your must-have apps and streaming services all just a few clicks away.