A billion shades of colour with Quantum Dot
Quantum Dot technology delivers our finest picture ever. With Colour Volume 100%, Quantum Dot takes light and turns it into breathtaking colour that stays true at any level of brightness.

Wider range of contrast in cinematic scale
Quantum HDR brings out the detail and contrast, so you can experience the full power in every image. The dynamic tone mapping of HDR10+ creates deeper blacks, more vibrant imagery, and more precise detail.

Brilliant color from every view
Wide Viewing Angle lets you see brilliant color from more angles with less color distortion. Even when viewing from the side, you get the full picture every time.

Surroundings change, picture stays amazing
Experience perfect picture without going through any adjustments in the settings because it automatically changes the brightness and contrast of the screen depending on the viewing condition and content you are watching.

Auto-optimized sound to fit your space
Enjoy an optimized sound in alignment with the installation environment, whether it is on the wall or on the table, providing an optimal sound experience.

Catch every word without distractions
Newly added real time noise intelligence. When noise occurs in the living environment, it could disturb viewers. However, AVA helps emphasize voice in the scene so that the TV can deliver clear dialogues to viewers.

Game-changing scenes in their entirety
Bigger and wider TV screens with 21:9 and 32:9 ratios allows you to have more viewing area and gives you an excellent gaming experience for winning. Also, display Game Bar which allows you to optimize your gameplay with comprehensive menu, such as screen ratio adjustment, input lag check, FPS, HDR, wireless headset and more.

Effortlessly smooth gameplay
Based on the adaptive sync technology of the original AMD FreeSync to reduce stutter and screen tearing, premium features in FreeSync Premium Pro include support for HDR content display, reduced input latency, and Low Framerate Compensation (LFC) for effortlessly smooth gameplay.

See it all on one screen
Watch what's on your TV and your mobile on the same screen at the same time. Whether it's live stats for sports or How-to videos for games, simply connect your phone and multi-screen for a smart seamless experience.

Simply tap to connect
Mirroring movies or music from your mobile to TV is as simple as a tap. When you tap your TV with your mobile, the TV senses the tap and mirrors automatically. So it's quick and easy to switch to the TV and continue enjoying your favourite content.

Choose whatever voice assistant you are used to
Choose your favorite voice assistant; Bixby, Amazon Alexa or Google Assistant. For the first time, all are built into your Samsung TV to provide the optimal entertainment experience and advanced control in your connected home.

Free TV, no strings attached
Enjoy free live streaming TV content with Samsung TV Plus. Choose from a variety of channels offering content for all interests. Just tune in to Samsung TV Plus and find out.

Home is where the health is
Master your exercise with camera-powered* coaching, keep track of your daily stats synced from Samsung Health application and access content from leading fitness and mindfulness industry partners all in one place.